Marketing Communications in Clayton County – AKS Program
An overview of career pathways preparing students for success in the dynamic world of marketing. Develop technical skills and professional competencies for tomorrow's communication challenges.
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by Harold Emery
Introduction to CTAE in Clayton County
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Program Overview
CTAE provides career-focused education across multiple industries. Students gain practical skills through hands-on experiences.
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Skill Development
Technical competencies and soft skills are equally emphasized. Students learn both marketing tactics and workplace professionalism.
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Workforce Readiness
The program bridges K-12 education with career readiness. Students graduate prepared for employment or advanced education.
Marketing Communications Pathway Overview
What Is MarCom?
Marketing Communications integrates advertising, PR, and brand management. Students learn to craft compelling messages across platforms.
Key Skills
Students develop strategic thinking, content creation, and analytics skills. Digital and traditional media tactics are both covered.
Career Opportunities
Graduates pursue roles as PR specialists, social media managers, and copywriters. The field offers diverse growth paths.
Curriculum Structure
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Specialized Courses
Social Media Marketing, Advertising & Promotion
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Core Courses
Intro to Business & Technology, Marketing Principles
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Industry Certifications
Google Analytics, HubSpot Inbound Marketing
Our curriculum builds foundational knowledge before advancing to specialized topics. Students can earn industry-recognized certifications to enhance employability.
Work-Based Learning Opportunities
Business Internships
Students gain real-world experience with local marketing firms. They apply classroom concepts in professional settings.
Job Shadowing
Observation opportunities with marketing professionals. Students see daily workflows and responsibilities.
School Enterprises
Student-run marketing agencies serve real clients. Peers collaborate on campaigns for authentic experience.
DECA Participation
Competition and networking through marketing organizations. Students build portfolios and professional connections.
Technology Integration
Students train on industry-standard software including Adobe Creative Suite, Canva, and Hootsuite. Digital marketing simulations provide practical experience in campaign management.
Post-Secondary Connections
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Dual Enrollment
Students earn college credits while in high school. Partner institutions offer marketing courses with transfer credits.
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Articulation Agreements
Seamless transition to college marketing programs. Students receive advanced standing in participating institutions.
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Career Counseling
Guidance for marketing degree selection and applications. Students receive personalized post-secondary planning support.
Next Steps and Resources
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Enrollment
Speak with your counselor to register for Marketing pathway courses. Course selection begins each January.
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Upcoming Events
Attend Marketing Career Fair on October 15. Information sessions held monthly for interested students.
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Contact Information
CTAE Coordinator: [email/phone]. Department Chair: [email/phone].
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Online Resources
Visit clayton.edu/ctae for program details. Access career exploration tools through Naviance.