High School Career and Technical Education – Promotion and Digital Marketing
Preparing students for successful careers in marketing and digital promotion through hands-on experience, industry knowledge, and real-world skills.
Why Choose Digital Marketing?
19.9B
Industry Value
The digital advertising market is projected to reach $19.9 billion by 2025, offering abundant career opportunities.
63%
Digital Shift
Nearly two-thirds of marketing budgets are now allocated to online channels, creating high demand for skilled professionals.
$72K
Starting Salary
Digital marketing specialists earn competitive starting salaries with significant growth potential.
Program Highlights
Industry Credentials
Earn Google Digital Marketing certification and other industry-recognized credentials while still in high school.
Cutting-Edge Tools
Gain hands-on experience with professional platforms like Adobe Creative Suite, Google Analytics, and social media management tools.
Career Connections
Connect with local businesses through internships and collaborative projects that build your portfolio and professional network.
Skills You'll Develop
1
1
Content Creation
Write engaging copy and create compelling visuals
2
2
SEO & Analytics
Optimize content and measure campaign performance
3
3
Social Media
Build and manage effective social media strategies
4
4
Digital Advertising
Create and manage paid campaigns across platforms
5
5
Strategic Planning
Develop comprehensive marketing plans
Our curriculum focuses on both technical skills and creative thinking, preparing you for the ever-evolving digital landscape. You'll learn to analyze audiences, craft compelling messages, and adapt to new platforms and technologies.
Real-World Learning Experiences
Client Projects
Work with real businesses to solve marketing challenges and implement campaigns that deliver results.
School Business Operations
Manage marketing for school events, clubs, and athletic programs, building a portfolio while serving your community.
Marketing Competitions
Compete in DECA, FBLA, and other competitions to showcase your skills and network with industry professionals.
Career Pathways
1
2
3
4
1
Executive Roles
Chief Marketing Officer, Marketing Director
2
Management
Marketing Manager, Digital Strategy Lead
3
Specialization
SEO Specialist, Content Strategist, Paid Media Analyst
4
Entry-Level
Social Media Coordinator, Marketing Assistant
Our program prepares you for immediate entry into the workforce or advancement to higher education. Many students start with entry-level positions while pursuing degrees, giving them a competitive edge in both experience and education.
Hear From Our Graduates
Emma T. - Social Media Manager at Local Tech Startup
"The digital marketing program gave me real skills that employers actually want. I was hired for my first job before graduation because I already had a portfolio of campaigns and industry certifications."
Marcus J. - Marketing Major at State University
"I'm years ahead of my college classmates because I already understand marketing analytics and campaign strategy. My professors are impressed with the professional-level work I can produce."
Sophia R. - Freelance Content Creator
"I started my own business creating content for local companies while still taking classes. The program taught me not just marketing skills but how to work with clients and manage a business."
Join Our Program
Explore
Attend our program showcase or shadow a current student to see if digital marketing is right for you.
Apply
Complete the CTE program application through your guidance counselor by March 15th.
Prepare
If accepted, complete our summer digital skills orientation to hit the ground running in the fall.
Space is limited to ensure quality instruction and access to technology. Early applications are encouraged. Questions? Contact Ms. Rodriguez at [email protected][EXAMPLE]